However beautiful the strategy, you should occasionally look at the results.

There is no such thing as public opinion. There is only published opinion.

I am easily satisfied with the very best.

– Winston Churchill (1874-1955)

Every year many of our clients are kind enough to take the time to write in to express their gratitude after a tour. There is no greater feeling than when this happens – for someone to go out of their way to say thank you is the biggest compliment an organisation can receive.

We do however know that for many visitors, it is not always possible to write in and this is of course, perfectly understandable. Yet it is so important for us to get a snapshot of your thoughts on the service we provide – to get a better idea of what we are doing right and see if there are ways that things can be improved. To this extent, guests over the last 12 months have been asked to rate their tour out of 5 at the end of their visit and leave a short line of feedback.

We were delighted to see that 96% of all tours in the last year received a maximum rating of 5/5, with only 4% of tours receiving a score of 4/5. While this feedback has been most pleasing, we now have an incredibly high benchmark set for the year and are very much excited by improving on these results. The gauntlet has been dropped and we are determined to face this challenge head on.

The section below includes a mixed selection of these short comments and reviews. Each was handwritten by the respective reviewer at the end of a tour. Thank you to all guests who agreed to us sharing their feedback, we treat private information with the utmost confidentiality and only names and locations are included for this purpose.

We end on a note that many of you were happy for us to include your feedback on the condition that we explain that the comments were likely written in a moving vehicle – so please – no judging handwriting!

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London Magical Tours Reviews

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