Privacy Policy
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Privacy Policy



Your privacy is important to us; we know that you care about how the information we collect about you is used. To this extent we have produced this document to share with you the practices we adopt to protect your privacy so that you feel confident about how we handle the information you entrust to us. By using our websites you agree to the conditions as set out in this privacy policy.
  • Information Collected
    If you request information or services from us, we may ask you for your personal contact information, such as your full name, address, telephone number and e-mail address. In addition we may require further details to help us deal with your enquiry, such as the date you require the service, the size and ages of your party members and your preferences of pickup and return. We may also collect personal information about you when you send us e-mails or communicate personal information directly to us, either online or offline. In order to access and make a booking through the online booking system, users will be asked to complete an online booking form. This booking form will request personal information about the user and the passenger(s) who will be using our services, where the passenger(s) is/are different from the said user. We may also collect this information when bookings are made through other offline means.
  • Cookies and Internet Technology
    In addition we may use a feature of your browser called "Cookies". “Cookie” technology and IP addresses are only used to obtain non-personal information from on-line users to provide them with the best possible personalised on-line experience. We also track the total number of visitors to our websites to allow us to update and improve our websites; personally identifiable information is not involved in this process. This helps us keep our websites fresh and interesting to our visitors. Users are free to disable cookies or set their browser to raise an alert when cookies are being sent. However if a user does disable cookies, some errors may be experienced as some parts of the websites may not function correctly without these feature being enabled.
  • Use of Information
    We use personal information to administer and deliver our services. To this extent, we may on occassions be required to share some/all of the personal information provided with third parties who help deliver and/or administer the services. Third parties are however only permitted to use this information in connection with the delivery or administration of our services.

    In addition we reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or co-operate with any legal investigation. This policy is governed by English law and is subject to the jurisdiction of the English courts.

    We will not sell or give the personal information that you voluntarily provide us to any third party, other than to: (a) affiliated entities, (b) third party service providers who provide support services to us, and (c) purchasers of all or a part of the London Magical Tours business provided that such third party agrees to abide by the privacy policies as set out in this statement. It is used solely by us, our agents, affiliates and services providers to better serve our clients. In addition, where personal information is to be used for any other matter than that for which it was intended, users will be asked to give their consent.
  • Security Procedures
    We have instituted reasonable security procedures to check that our procedures meet our privacy policy standards, including the use of firewalls and encryption for online bookings. We have also implemented offline methods to ensure the security of data, including limiting employee access to data and updating our employees as to our security practices.
  • Other Websites
    We may on occassion provide links to external websites. We are not responsible for the content or information collection policies of other websites. If a user visits another website, it is advised that the user review that website's privacy and other policies before providing any personal information.
  • Changes to this Policy
    While it is not planned that this privacy policy will be modified very often, it should be noted that this policy is subject to amendment at any time. Revisions to this policy will be made on the websites, so that users may be made aware of these changes. Any questions with regards to this policy should be directed to us by e-mail.


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